Welcome to the USA Discovery Program

Created and managed by Brand USA, this innovative and interactive online training course will provide you with the knowledge and skills needed to sell trips to the USA more effectively to your customers.

You can become a USA Specialist

  • Be an expert

    As a USA Specialist you will be recognised and regarded for your qualifications and expertise.

  • Socialise

    Become part of the community where you can share knowledge and ask questions. Enjoy exclusive live events and webinars.

  • Get perks

    Receive invitations to exclusive events, roadshows and chances to participate in fam trips to the USA, such as the Brand USA Megafam.

  • Be informed

    Benefit from the latest news sent straight to your inbox and enjoy handy accessible information.

Join the USA Discovery Program Today

Discover the USA

Welcome to the United States of America.

It’s so much more than a destination. It’s a land where everything is possible, so anything is possible. Where imagination becomes reality and nothing is too new, too big or too far away to actually happen. Whether you’re exploring a larger-than-life city or wandering way off the beaten path, there is something different to experience around every corner.

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Discover the quizzes

You can learn in your own time, at your own pace and it’s really straightforward.

No one wants to have their head down for an hour. All of the training is bite-sized with quizzes broken down into different modules such as regions or experiences. After you've passed a set of quizzes, you'll be considered a specialist in that area and earn a badge!

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Discover the social side

We know you love to chat!

The USA Discovery Program provides you with access to an online community so you can become part of a forum where you can share knowledge, ask questions and interact with your peers.

You will also be able to enjoy exclusive live events and webinars with partners direct from the USA. From video training sessions to live Q&As, there will always be something new to ensure you are kept up to date with the latest from the United States of America.

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What people are saying

The USA Discovery Program has enhanced my knowledge of the USA as a tourism destination significantly, meaning I can talk to clients with confidence about all different types of holidays available.

Jessica Smith
Glentop ltd. Traveltime

The USA Discovery Program is very informative and is made fun by the quizzes at the end of each module. Of course, I love the incentives too as I recently won an iPad - so now I can use it wherever I am!

Helen Camplin
Kennedy Travel & North America Travel Service